Search Engine Optimization or generally known as SEO is the process of optimizing websites for the search engines.
Why optimizing your website for search engines?
Simple. They have millions of traffic, most of them are going to the websites which are ranked on top in the SERPs, and you wanted to be one of them to get some free traffic.
Is it difficult to optimize the websites for search engines?
Yes and No. If you have the basic knowledge about the Do’s and Don’t do’s of the SEO, it is quite easy to follow the best SEO practices and make your website search engine friendly.
If you are not aware of the SEO at all, it might be a little difficult for you to optimize it for the search engines.
By Search Engines did we mean Google?
Not completely, but mostly. Because, Google holds more than 75% of the total search on the entire internet. So, basically, these days, the search engine optimization happens based on the Google ranking factors.